1997-2007: The 10 Year Apple Comeback

In 1997 Steve Jobs was named the interim CEO of Apple after haven been “ousted” in 1985 by the same company. It was a year of uncertainty and doom for Apple. You couldn’t go a month without reading an article by a major publication proclaiming the death of Apple. Back then you had to wonder why Steve Jobs would take on such a task, but now the answer is clear: because he knew he could make it work.

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