Bluetooth’s amazing makeover

(Business 2.0 Magazine) — There are a billion Bluetooth-enabled devices in the world — cell phones, headsets, cameras, keyboards, printers. Another 13 million of them are being sold every week.

But that’s chump change compared with the growth that analysts expect to see once a new version of the short-range wireless technology makes its way into products later this year.

Here’s why: Pairing up Bluetooth devices is a laborious process that requires as many as 15 steps.

“The most significant challenge that Bluetooth has faced is making the technology more usable, especially when it comes to setting up connections,” says Stuart Carlaw, an analyst with New York-based ABI Research. “There is no doubt that there are more viable business models for the technology. They just need to be better supported at the most difficult point” in the user’s experience.

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