Lawyers: Even Microsoft Confused Over Vista Marketing

A Microsoft product manager couldn’t correctly explain the “Vista Capable” marketing slogan, according to recent filings in a lawsuit that claims the company misled consumers with a prerelease Vista campaign last year.

A Microsoft Corp. product manager couldn’t correctly explain the “Vista Capable” marketing slogan, according to recent filings in a lawsuit that claims the company misled consumers with a prerelease Vista campaign last year.

The case, first filed in March by Washington state resident Diane Kelley, charged Microsoft with deceptive practices in letting PC makers slap a “Vista Capable” sticker on PCs, when “a large number” of the machines would be able to run only Vista Home Basic, the simplest version of the operating system.

About two weeks ago, lawyers for Kelley requested that the lawsuit be given class-action status, which would open the plaintiff list to all U.S. residents. Last week, Microsoft opposed that move in its own filing with the federal court in Seattle.

Microsoft argued that it spent considerable time and effort educating the public and providing information to its OEM hardware partners about the Vista Capable program, as well as a separate-but-related logo that labeled some PCs in late 2006 as “Premium Ready.” Both programs and their associated stickers were used by Microsoft and computer makers to sell Windows XP systems in the last quarter of the year because Vista’s retail release had been delayed until January, after the holiday sales season.

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1 Comment

  1. lol, that’s great! 🙂


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